As the role of IP quickly evolves, organizations must understand IP’s relevance to business decision making and business process. The new trends are transforming IP management from a back-office practice into an essential business process that can drive insights to accelerate growth. Businesses that can adapt to the new environment with modernized tools and techniques are gaining a significant advantage in the marketplace and increasing their value through better investments and better competitive intelligence.

This webinar will provide an in-depth conversation through audience participation to discuss:

  • The accelerated need for change and the IP trends driving the business world
  • How to extract value for your organization from the patent lifecycle
  • Using IP beyond the IP lifecycle as competitive intelligence