Man vs. Machine – which holds the key to acquiring the best IP Intelligence?
Machine The role of the IP researcher is over. Software algorithms can review more data, in less time – generating results to reliable and repeatable standards every single time.
Man The role of the IP researcher has never been more important. The advantage made available by advances in technology can only be realised with the creative guidance and contextual interpretation of skilled search professionals.
Listen to Emma Roubtsov, Sales Engineer Director at Innography and Ed White, Vice President of Technology Intelligence at CPA Global present their cases for the evolving roles of Man and Machine in the acquisition of IP Intelligence.