IP is not only a weapon to shield organizations from their competitors, but is a strategic asset that drives strategic decisions across business units.
More than 80% of a company’s valuation comes from its intangible assets*, the majority of which is of Intellectual Property (IP).
Despite this dramatic shift in the role of IP, many companies are missing critical opportunities because they have yet to evolve the way they think about IP management in their organization..
During this live webinar, speaker Emma Roubtsov reveals reasons why organizations need to transition out of their old IP management ways.
- Risks of applying the traditional approach to your innovation and organization
- Fundamental advances gained when leveraging a data-driven approach
- Steps you can take to become an organization that is IP-centric