IP is one of the most important strategic assets companies have for building and sustaining a competitive advantage. However, many companies fail to approach their IP decisions with the same rigor as other strategic decisions. As a result, IP decisions frequently miss the mark and the consequences can be significant: missed opportunities, wasted resources, and a weakened competitive position.

Watch the webinar on-demand webinar presented by Haydn Evans, CPA Global’s SVP Strategy, Corporates. Having worked alongside the world’s most innovative companies, Haydn shared what these companies consider when making their most important IP decisions. You’ll come away with actionable insights on:

  • What factors have the biggest impact on the results of your IP strategy decisions
  • How to better align your IP strategy with your business strategy
  • Where to focus your efforts to improve the outcomes of your most important IP decisions